According to unwire.hk interview CEO ASUS Jerry Shen said that "Our competitors is Apple, Samsung, instead of Xiaomi, Meizu! "
Jerry Shen also admitted in the interview, in terms of price, indeed with Xiaomi, Meizu phone at the same price, but the quality, but it is pursued by Apple, Samsung high-end design level and quality of the product: "We are focusing on mobile phone design, lens imaging quality and adequate use of electricity a day, these advantages by ASUS research and development team spent a lot of effort just developed a price affordable, but the phone to use the phone feel like upscale product, not blindly rely on flat hit the market mobile phone brands can match" he said, adding that in fact the high cost ASUS mobile phone, although in a number of markets, including: Taiwan, Indonesia, India and other Southeast Asian countries, the price is also higher than millet phone part of it, but sales are still higher than the other.
In addition, earlier in the CES and Zenfone 2 also released Zenfone Zoom, Jerry Shen said that technically emerged "some problems", R & D team is trying to solve, hope to bring a better experience for users, so the release date than scheduled for July this year was delayed, it is estimated to go before the official launch in September.
Taiwan market in general earlier launched in Hong Kong and other countries and regional issues, he responded by saying: "The reason is that there are a lot of ASUS Taiwan fans, willing to launch a cell phone when doing beta tester, which is actually the first shipment few in number, but they are also rushing to try because they feel able to become the world's first group to use our home phone, is very proud to do.